Mobile Marketing for Nonprofits with Mobile Apps

by Michael Armstrong

Mobile Marketing for Nonprofits with Mobile Apps

Nonprofit Mobile Apps are Taking Off

The 21st century is here in full force; time-honored fund-raising and promotional practices are being forever changed with the advent of mobile technology, and it’s a race for nonprofits the world over to keep up with the new paradigm of mobile marketing. Luckily, it’s easier than ever for organizations and charitable enterprises of all sizes to put themselves in the literal palm of their supporters’ hands.

Today, we’ll take a look at the advantages of mobile apps for nonprofits in Chicago. A mobile app is simply a piece of software designed to be run on a smart phones and tablets – the iPhone and iPad respectively are good examples, although there are many brands of either device.

These technological marvels are making an appearance all across the developed world, and allow cunning business owners (for-profit or otherwise) to connect with and engage their target audience more easily and more directly than has ever been possible.

Depending on the mission of the organization commissioning them, mobile apps for nonprofits can fill a variety of roles. Primarily, they will be used as a link with that organization’s supporters (or, in some cases, clients). A simple RSS feed can be maintained to push out newsletters, special event notices, and other articles to users at the push of a button; the connection made with said supporters is stronger through the voluntary use of an app than it may be through e-mail and traditional mail-outs.

Others may use the same app to develop connections within the community itself; discussion forums are not at all difficult to implement into a mobile app, and can allow both members and supporters to freely discuss issues pertaining to the organization and its mission.

Mobile apps for nonprofits may also appeal to charitable enterprises. Using apps to market goods to users is a common and well accepted practice, and incorporating it into a nonprofit sales model is simply a matter of ingenuity. Even those organizations which aren’t explicitly attempting to push goods or services could benefit from the same technology; incorporating an electronic donation function into an app is no mean task, and would put yet another channel of contribution in supporters’ hands.

Sounds powerful – but it has to be expensive, right?

Not at all! With today’s immense and ever-growing talent pool for mobile design, there’s certain to be an app developer with just the skills and experience to fit your needs and budget. The easiest way to start searching is with oDesk, a project listing, management, and collaboration service. At a small fee to the contractors (rather than your own organization), it presents your terms to interested parties; puts robust and intuitive project management tools at your fingertips; and encompasses all the messy paperwork of contracting in a simple terms of service agreement which you and your developers will sign.

Of course, if you would like to get a better picture of the business of mobile app development before diving into it with your own project, you may want to read through the plethora of articles available on Shoutem. Its archive of mobile development topics is sure to inform and inspire your future project.

As easy as it is to not only develop a mobile apps for nonprofits like yours, and with the wide range of prices and features, it’s easy to put your organization in the hands of your supporters. The only question is, given such a direct and powerful link to those who believe in your cause, what will you do with it?



Mobile Marketing in Chicago is taking off in popularity.  All nonprofits in Chicago should start to look into mobile marketing strategies such as:

  • Text Message Marketing
  • Mobile Websites
  • Mobile Apps
  • Mobile Advertising

If you nonprofit in Chicago, take advantage of our FREE MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

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