Restaurant SMS Marketing Strategies

by Michael Armstrong

Restaurant text messagingRestaurant SMS marketing strategies have proven effective at bringing more diners through the doors and to the tables. In a rough economy, people tend to eat out less, but SMS marketing strategies combat this problem by providing two-way communication between your restaurant and your customer that engages the customer, gives them more reason to eat out, and more reason to feel that their dollar will go further in your restaurant than in another.

Restaurant marketing is increasingly moving toward mobile as their customers go mobile via smartphones and other devices. The thing about SMS marketing is that it is widely available no matter what type of device your customers are using. Text messages reach your customers no matter where they are, what type of phone they use, and at any time of day. This makes SMS marketing a very personal yet targeted method of reaching your customers. Here are a few ways restaurants can benefit from SMS marketing strategies:

  • At some point, every restaurant suffers through a slow day. SMS marketing strategies are a great way to combat this inevitability and change a slow day into a rush. Any restaurant owner can turn the day around by creating a bulk SMS message that your customers won’t be able to resist. For example, send a text message inviting diners to come in at lunch, bring a coworker, and get 50% off one of the meals. Another enticing offer is to send out a text with a special on dinner for that day only—free appetizer and drinks for every two entrees ordered.
  • Another effective SMS marketing strategy for restaurants is to encourage your customers to visit your Facebook or other social networking page. This is Restaurant apps very simple to accomplish and some restaurants who have done this are finding that it really works. The restaurant sends out a bulk text, with a contest offering that requires customers to visit and “like” the restaurant’s Facebook page. Once the customer has done this, they are entered to win a prize such as dinner for two at the restaurant, or any other prize you can dream up. Future contests are run by asking poll questions that the customer answers by writing on the restaurant’s Facebook wall.
  • Most restaurant owners have heard by now that SMS marketing is much more effective than email. Some restaurant owners are taking it a step further and using SMS marketing and email together to enhance both. Many restaurants are still sending out special offers to their customers via email, and some are now enhancing that by providing a button at the bottom of the email that allows the receiver to “grab” the offer and redeem it from their mobile device. When the button is clicked, the customer provides their cell phone number and the offer is sent to their phone. Customers who have cell phones appreciate not having to print out the offer to redeem it, saving them both time and money.

These are just a few ways that restaurants are using and benefiting from SMS marketing. For more ideas about restaurant SMS marketing strategies and help with getting started, visit an online SMS marketer such as Trumpia. With simple software and a free trial, you simply can’t go wrong.

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