Salon Marketing Ideas: Get a Mobile Marketing Strategy

by Michael Armstrong

Salon Marketing Ideas: Get a Mobile Marketing Strategy

Update your Salon Marketing Plan and Consider Mobile Apps, Mobile Websites and SMS Marketing

Salon marketing that utilized flyers, phone book ads, word of mouth and mailers used to be enough, but in today’s increasingly mobile world a mobile marketing strategy is a necessity.

A salon that wants to be and stay ahead of the curve will get a mobile marketing strategy sooner rather than later. Mobile marketing for salons in Chicago can take many different forms and utilize different features. Perhaps the best used mobile marketing strategy for salons is SMS text message marketing. SMS marketing can accomplish some important things, including appointment reminders, news sharing, mobile coupons and other promotions.

Salon Appointment Reminders using SMS Text Marketing

A good mobile marketing strategy for a salon includes appointment reminders. Part of operating a salon is dealing with the numbers of clients who forget or otherwise don’t show up for their appointments. SMS reminders help combat this common problem by going out automatically before client appointments.

They are also less intrusive than a phone call and clients appreciate them more. SMS reminders are also great for keeping clients coming back through the doors. Any clients you haven’t seen recently can be sent a reminder, along with a coupon for a percentage off touching up their roots or trimming their bangs or mustaches.

Does your Salon have a Mobile Website?

Another effective mobile marketing strategy is a mobile website. Research shows that because of the price of gasoline, consumers are increasingly looking to stay closer to home. Those with smartphones are doing local searches to find shops and salons that are closer to them.

Don’t miss out on this opportunity by not having a mobile presence on the web. A mobile website which is set up for local searches helps potential clients locate you. Offering a promotion only on your mobile website for those who find you through a local search increases the chance that once you are found, a customer will come through the doors.

Mobile App Strategies for Salons

Some hair salons are adding mobile apps to their marketing strategy. A mobile app can enhance your clients’ experience with your salon, and engage them in ways no other marketing strategy can. A mobile app that offers hair care tips, ideas for up-dos, tips for making your color last longer or tips for caring for eyebrows is a great way to engage your clients and make them feel that they are getting extra value for the dollars they spend in your salon.

All in One Mobile Marketing Company for Salons

A mobile marketing company like Trumpia offers salons an all-in-one mobile marketing strategy that utilizes SMS text messaging, email, social networking, mobile website building and app development. A complete strategy like this offers your salon the best of mobile marketing with a great incentive to give it a try: a free trial. Mobile marketing software with a free trial period is a deal you should keep in mind as you consider getting started in mobile marketing.

Mobile marketing is here to stay. As your clients become more and more immersed in the world of mobile, they will become easier and easier to reach through their mobile devices. You can reach them anytime, anywhere, and more accurately meet the needs of on-the-go clients. Bring your marketing strategy into the future by making the most of what mobile marketing has to offer.


Get your salon marketing plan in gear and Go Mobile!  Mobile Phone Marketing is now required for salon owners.

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Categories: Local Mobile Marketing Mobile Marketing Strategies Salons Spas