Small Business Mobile Websites – You Must Go Mobile

by Michael Armstrong

Mobile Websites for Small BusinessesSmall business mobile websites are increasing, and the reason is simple. Many small business owners in Chicago are realizing the truth about mobile: it’s here to stay. The world is becoming more and more reliant on mobile technology, and consumers are doing more and more with that technology with every passing year. Consumers are on the go, and mobile marketing goes where they go.

EMarketer recently released the results of a mobile marketing study they conducted. They found that 75% of businesses without a mobile marketing strategy are planning to develop one within a year. Another study done by Strongmail discovered that 14% of business owners are planning to develop a mobile strategy within the next six months.

Another 29% of business owners will work on their mobile marketing strategy in the next 6-12 months, and 32% will do it in the next year. 70% of businesses that already have a mobile marketing strategy have done so by developing a mobile website first.

There are some important reasons for small businesses to develop a mobile website. Perhaps the biggest reason is that PCs are soon going to be replaced by mobile devices as the number one way people access the internet. iPads, tablets and smartphones are making it too easy to access the web from anywhere, and consumers are responding in a big way.

People who are constantly on the go are finding that they can conduct business, research a product, shop and make purchases on their mobile devices, from wherever they may be.

Consumers who are mobile have been shown to be very motivated consumers. They have found that through mobile, they can have what they want when they want it. It doesn’t matter if they are sitting in the doctor’s office or on their lunch break, mobile allows them to shop and make purchases at any time with no more waiting. Studies have shown that of all mobile searches, 70% are resulting in some kind of action, such as a purchase. If you want to attract more business and sell more products, you need a mobile website that caters to mobile shoppers.

A business’s normal, everyday website cannot compete when mobile is involved. Mobile devices are not capable of displaying a normal website without some frustration for the viewer. Sizing and formatting are different for a mobile website and must be optimized for the best viewing experience.

Small, local businesses are actually searched more heavily by smartphones. With the ease of local search apps widely available on most devices, consumers are going more local. So a small business with a mobile website is going to be reaping the benefits of having one every time a customer finds them through local search.

Can someone with a smartphone really find your small corner shop on Main Street USA? Mobile devices have search engine capability from Google, Yahoo and Bing.

This means that anyone, anywhere with a smartphone can find you just as easily as someone who is at home sitting in front of their PC. If you are catering to these searches and have your website optimized for mobile, you should be seeing your business increase accordingly.

There are several online services that will allow you to create a mobile website fast and easy.  The best service we have tested is called Dudamobile.  Check it out.

NEW – We just posted about how to start your own mobile website business.  Check it out.



Mobile Marketing in Chicago is taking off in popularity.  All businesses should start to look into mobile marketing strategies like:

  • SMS Text Marketing
  • Mobile Websites
  • Mobile Apps
  • Mobile Advertising

If you own a small business in Chicago, take advantage of our FREE MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

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